So, the “Aztec” was designed by committee, so everyone could get accolades if it succeeded, and no one was accountable if it failed.
They knew it was a loser, even as it met their objective targets.
So, toward the end of development, some one high up said, off the record, to another high exec, “ what A– will buy this thing?” The more junior exec replied, “but boss, it looks high-TECH, don’t you think?”
And that’s was it! A– - TECH.
We know it as AZ-TEK