What are your thoughts on Experimental Marketing efforts?
9 replies (most recent on top)
It's called experiential. Not EXPERIMENTAL. That's what Mattel is doomed.
Did some research while back, couldn’t find anything better than this.
Check this out: thelayoff.com/h/delete
The way I read things written there, they don’t allow foul language, derogatory speech towards groups and naming non-public figures.
They are deleting posts and comments left and right. But what other ANONYMOUS boards are there to get the truth out?
the lay-off nazis are deleting posts for no good reason. time to look for another board.
It’s very 2001.
If you make good toys you don’t have to do much marketing
Management’s attempts to put communication and issues in regular person understanding are failing. Hence the Town Hall, Fireside chat, sit down lunches are actually laughable. If they want to put issues and communications in real relatable context, where and when are the movies and revenue going to produce profits from the lofty plans? What is happening with the sale of the corporate bonds and issues brought about by the news reported whistle blower incident??Execs are paid lottery winning type salaries to know and they aren’t doing that because they don’t know. Again , millions for not knowing and failing.
It’s great for customer relations and brand awareness.
I kind of love it but also can't stand it.