I recall Pearson Management a few years back stating they didn't expect college kids to purchase used books when the truth was that college kids had been purchasing used books for many years. For goodness sake, if there is one thing kids will do is to save money to purchase beer.
Now, Management states they didn't expect the move to digital to occur so quickly. Hmm, digital convenience or physical bulky, manual inconvenience....
What will they miss next, Cengage's aggressive business nature, Google's foray into the Education Space, ???
Maybe I'm naive in believing that Management even cares?