Craft Heinz no longer insists on Pittsburgh, so why should Pittsburgh continue to insist on Craft Heinz? The original H.J Heinz company that Pittsburgh holds near and dear to its heart is gone. Forever banished to the history books by a despicable ownership group of Berkshire and 3G Capital. Does Kraft Heinz do any kind of community involvement whatsoever in Pittsburgh since the 2015 merger? Do they sponsor anything? Light up Night? The 3 rivers regatta? The Pittsburgh cultural trust? Anything at all? No they don't. So why should Pittsburgher's buy anything Craft Heinz? Earlier this year Kennywood tried to replace Heinz Ketchup with another brand to serve with its legendary potato patch fries. Of course, all of the old school yinzers revolted and told Kennywood to insist on Heinz, because Heinz is our proud history, and because Heinz is what our parents raised us on. Its part of our upbringing.
Craft Heinz today doesn't deserve the loyalty that Pittsburgh still shows it. Its such a terrible shame.
Today's millenial yinzers are amazing consumers. There is meaning and good cause behind every purchase they make. At some point, the millenial yinzer will decide that insisting on Heinz means to go visit the Heinz history center. When it comes to shopping, we will one day buy something else.