Thread regarding Mattel Inc. layoffs

Gender fluid dolls?

I read that in a consumer survey, only 5% of respondents said they would buy a Creatible World doll for their child, and only 25% held a positive view of gender neutral toys generally. Is it possible that Mattel is that out of touch with what parents and kids want in a toy or is there something else going on here? Thoughts?

by
| 1071 views | |
Post ID: @OP+12esryYf

10 replies (most recent on top)

Well considering the LGBTQIA+ community represents around 3.5% of the adult population of the United States, that 5% of people who say they would buy the doll makes sense. They were never meant to be a mainstream toy, they appeal to a very narrow set of people and we're designed more as a way to tap into the trend from a few years ago of Woke Marketing. Sadly like with most trends, Mattel is late to the party and missed the peak effectiveness of Woke Marketing, with consumers now saying they're more likely to be turned off to a brand promoting Woke agendas. Gillette kind of ruined it for everyone last year when they jumped the Woke Shark with their feminist shaving ad in which they derided their customer's for being to toxicly masculine.🦈

by
|
Post ID: @8pdr+12esryYf

Nothing like unnecessarily injecting yourself into a contentious cultural debate right before Xmas to alienating your core consumers. Nice PR win guys!

by
|
Post ID: @7hsq+12esryYf

A risky Headline Grab by our Cash-Grab management team. They will be rich & long gone when Mattel learns how badly this "gender-fluid" PR stunt hurt us. Desperate PR by clueless leaders with zero toy industry experience. A win-win!

by
|
Post ID: @7yub+12esryYf

I remember when marketing started using “eyeballs” as a measure... simply to double the pathetic numbers!

by
|
Post ID: @3zmw+12esryYf

Media impressions and their numbers have never translated into an increase in sales dollars. Fact! Gender fluid dolls will be like every other Mattel PR item, make a splash upon press release and then do nothing to increase top line sales or bottom line profits. Any arguments from the marketing scums??? So smart and so professional and running Mattel into the ground. Any arguments?

by
|
Post ID: @3sje+12esryYf

I've witnessed a direct correlation between Mattel's interest in generating "media impressions" and a decline in overall sales. It's so apparent that you can predict a products success (or lack thereof) based on the amount of celebration over the number of "media impressions" is made. The more they tout the number of impressions, the more certain the product is to bomb in the market.

by
|
Post ID: @2ubq+12esryYf

What a shame the imprints and eyeballs don’t pay the bills...

by
|
Post ID: @2qsa+12esryYf

As far as play pattern and quality, it's a good toy. But it's marketing direction makes it more of a PR stunt. At the end, this will generate more 'imprints' than sales.

by
|
Post ID: @2tlv+12esryYf

Even as a PR stunt, moving in this direction is lame and embarrassing.
Way to identify yourself Mattel as a radical, far left, entity worthy of boycotting.

by
|
Post ID: @1aza+12esryYf

100% out of touch... niche products launched to generate some PR - no doubt done to cover for the lack of any innovation or decent content - not one of these desperate stunts will generate any sales let alone profit!

by
|
Post ID: @1iby+12esryYf

Post a reply

: