It’s all part of RD’s master turn-around plan. Don’t worry, he’s got this.
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No work left at AG. Completely disrupted, never to recover. A licensing proposition and small, small DTC biz.
AG down 20% for 2019. Sorry folks, Their are plenty of phony leaders to blame for this. Current leadership needs some new cliche marketing jargon! The inevitable next step on the road to ruin.
oh i meant no disrespect to the pre-Mattel AG team when referring to the business as a "dumpster fire." they had an incredible, authentic, differentiated, QUALITY brand and experience that Mattel cheapened and failed to protect. Yes, the competitive landscape changed, but I believe the brand could have survived the cheap knock-offs but Mattel decided to sink to their level and bleed the brand of its history, authenticity, and value. I honestly don't see how the sorority sister savior is going to make any difference...other than to her bank account. So sorry for our friends in Wisconsin who have to endure this slow death.
Mattel can lie about financial results, claim corporate financial turn around is progressing , falsely, and destroy companies like AG without any accountability or consequences.... and take their millions and run. Nothing stopping them and no one brave enough to say enough is enough.
Mattel has never understood AG. They bought it seeing dollar signs and an antidote for all the anti-Barbie sentiment in the public sphere. They have since systematically drained its life blood and diligently dismantled everything that made AG unique. The brand is on life support and Mattel leadership doesn’t have a clue how to save it or the guts to pull the plug. Instead, they let it wither way and hope no one will notice.
To the last poster. Kiss our asses. AG was not a 'dumpster fire' until Mattel decided they could run us. Everything that Mattel pays lip-service to, AG had expertise in, until you stripped us for parts like a Mercedes in the hood. The pint-size jargon spewing RD puppet is only the latest and not the last in a string of the same. The only people who have gained in the past half dozen years are the Mattel people who came to AG to leverage it for their careers. Narcissists will always thrive at Mattel.
OMG! I literally almost died laughing at the description of the new leadership. ".....stepped out of an 80s back issue of Cosmo. Gum chewing sorority girl complete with voice like nails on a chalkboard." lololololol And spews business school jargon non-stop! Hey, maybe that will be her genius idea for the next AG–an annoying, talking pint-sized stuck-in-time overpaid executive. . Honestly, JC wasn't that great during her first tour at Mattel, but she must have a huge golden parachute to return after so many years in NYC and try to deal with that dumpster fire!
Pleasant Roland, the founder of AG made presentations years ago so good and genuine that people wanted to work at AG. It was great stuff not filled with cliches or business school jargon. Obviously those days are gone and leadership is responsible for the failings of the brand . One more example of Mattel screwing an evergreen business. Lot of reasons but no one taking any responsibility , just taking undeserving millions.
There is still staff left to cut. I see dead weight every day. Managers who are clueless and/or gossiping. When upper management TRIES to give them/the company guidance, they just don't do it if they don't agree with it. Some are overly ambitious and just focused on themselves. Others do as little work as possible.
AG used to be centered on the girl, and the dollars followed. The people were good at what they do. They cared about their job, and each other. Now, they focus on the dollar so much more than the girl. Gimmicks, instead of good product. Bubblegum stories, ridiculous prices.
There's so much turnover, and new faces. Then, people climb all over each other to be seen by those new faces. There's not much trust because AG doesn't know what it wants or needs to be in order to get out of the decline they're in.
To say their business was disrupted would be an understatement. Seemingly unavoidable. The brand name is viable for licensing, but the product line can no longer compete.
Don’t cut staff? There’s no staff to cut. They can’t sell us because there’s nothing left to sell.
Is it fair to say that AG effectively only produces two products; a doll and accessories for the doll? Are all of their products just variations of these two items, and if so is that a good or bad thing? Is AG more about the retail experience or the product? Are these relevant questions, and do their answers have anything to do with the decline of their business?
It's sad to see AG people finally fed up. But take it from your colleagues around the globe. There's no point your leadership. You've had countless changes in leadership and it keeps getting worse. Whats happened to you is what happened to us in EA and it seems every other brand that Mattel has purchased and crushed. It thrived as long as they stayed away. At some point they just wanted to get their hands on you. Poof. By AG.
How do their sales go down in magnificent proportions each year, and they don't cut staff or sell the company?
Agree last poster. New leadership stepped out of an 80s back issue of Cosmo. Gum chewing sorority girl complete with voice like nails on a chalkboard.
I think we can all agree that there's nothing more insidious and despised in today's society than woke, left-wing, social justice identify politics and heavy handed attempts at forced diversity and inclusivity, especially when it begins leaching it's way into the toy aisle and infecting our children. That being said, it's hard to look at the AG product line and not see something that appears stuck in the 80s and 90s, but not on a cool retro throwback sort of a way. More like in an out of touch, irrelevant sort of way. Perhaps some contemporary ideas are in order? Thoughts?
Someone finally pointed out the irony of Barbie getting smart and AG turning into the 1980s version of trashy Barbie.
AG was all set to make history by revealing the first ever transgender doll of the year, complete with a set of boys and girls clothing to act out their transition and hormonal puberty blocker accessories. It would have truly demonstrated AG's commitment to diversity and inclusion but unfortunately the powers that be at Mattel put the kibosh on the whole thing because they didn't want it stealing the spotlight from the launch of their Creatible World dolls. Now the teams had to scramble and we're left with some lame surfing doll.
And we thought the AG chandelier dress would work for sure. Aren't kids all over using their Swarovski AG doll to hang over the desk of their judge Barbie while she does her serious work. Now that's a collab.
AG, once a premiere brand is a dumpster fire due poor leadership. Plan and simple. Business school jargon and cliche spewing brand rhetoric will not save AG..
AG Dolls days are numbered.
considering the new leadership in place, i would keep the expectations extremely low.
To be fair, something can't really be below expectations when there are literally zero expectations.
Disappointing and below expectations as usual.