Thread regarding Dean Foods Co. layoffs

So it's final (for most)

https://amp.benzinga.com/amp/content/15939969

"Dean Foods Company ("Dean Foods" or the "Company") today announced that it has completed the previously announced sales of substantially all of its assets, including the sale of the assets, rights, interests and properties relating to 44 of the Company's fluid and frozen facilities to subsidiaries of Dairy Farmers of America ("DFA").

Dean Foods also announced that it has completed the sale of the assets, rights, interests and properties relating to eight facilities, two distribution branches and certain other assets to Prairie Farms Dairy. The Company also completed the sale of its facility in Reno, Nevada and its "Berkeley Farms" trademark and related intellectual property to Producers Dairy Foods."

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Post ID: @OP+14LQJ5Ha

5 replies (most recent on top)

LOL...so part of the deal with selling the De Pere and Chemung plants is that they also have to sell the Dean Foods, DairyPure, and TruMoo brands with the plants. Dean Foods own marketing research always showed that the Dean Foods name held no value outside of the Chicago area. And the high school AV level commercials that were made and only shown on low rated cable TV to push DairyPure and TruMoo didn't help those brands at all. Fact is that there is no brand loyalty to white milk and anyone who tried TruMoo and then tried a competitors chocolate milk didn't buy TruMoo again.

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Post ID: @2ejp+14LQJ5Ha

Management saying if nobody buys franklin in 30 days we become DFA but im not reading that anywhere

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Post ID: @2kuo+14LQJ5Ha

Well not so much same clowns different circus name HOW LONG DO YIU THINK IT WILL LAST. THIS SHIP WILL SINK TOO

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Post ID: @wds+14LQJ5Ha

So Beringause got a million a month to lie about a turnaround and then sit back while lawyers did their work and then quit when there was no more money to be had.

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Post ID: @cji+14LQJ5Ha

I hope that DFA has the good sense to bring in their own management. From the regional and district managers on up. And HR as well. If you don't want the ship to run aground again, you need to replace the folks on the bridge.

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Post ID: @zrl+14LQJ5Ha

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