Thread regarding FTD layoffs

Where were the big bucks on marketing???

"It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."

https://hbr.org/2008/09/how-to-market-in-a-recession

Like buying stock cheap (or buying a company in free fall at fire sale prices at auction, for that matter), you get more bang for your buck.

Or maybe they're just saving money to pay out severances instead?

Dysfunctional corporate Anerican feedback loop: Mismanage –> Cut staffing –> Pull back on marketing spend –> Suffer the consequences of pulling back on critical spending –> Cut more staffing –> Suffer more consequences of the brand reputational harm of cutting staffing —> Downward spiral continues –> Hire new CEO (again, ad nauseum)...

Rinse and repeat and pray you don't end up going under.

It's not their fault the brakes were slammed on the economy, but it will be their fault if they don't properly manage the brand going forward during the long and slow recovery.

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