Stop thinking we have a competitive advantage! We spend a hell of a lot of money on research and software development compared to other companies because we think this is a differentiator. Well, it is time to wake up. Technological differentiators were a thing of the 1990s, in the 2000s an advantage only lasts months. It is all about integration and leadership strategy - and on those we have utterly failed!
An interesting angle that I saw at +18UIadxd. I’ve thought about our competitive advantage and I wouldn’t quite agree that we should have invested any less in R&D. What do you think?