I’m just reading the news that Kroger has found itself on eMarketer’s list of the top ten U.S. e-commerce retailers. According to sales, we are in ninth place, behind Wayfair, but ahead of Costco. I’m just wondering what you think of all this? While this sounds like a great news, I'm wondering if it will actually mean anything for us ordinary workers?
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This is a joke. They are laying off nearly all their subsidiaries tech workers. I've been at Kroger for 11 years and I know of several higher up managers who have been asked to step down because their job is no longer available.
So - Now all these 50 and over women have to find a job in the middle of a PANDEMIC.
Fellow Kroger managers - Do NOT take the measly cash buy-out they are offering you.
WRITE A BOOK INSTEAD. DO TED TALKS - TELL THE WORLD.
YOU CAN MAKE 100 TIMES MORE MONEY IN A YEAR BY SELLING YOUR STORY.
And man have I got stories to tell.
Covid 19 is driving 2 customer behaviors: a) more in-home dining, less restaurants. Good for Kroger and other grocers, as sales have increased significantly, and b) much of the volume has shifted from in-store to online (i.e. Pickup) to enable social distancing. As COVID declines with vaccines rolling out, more folks will begin to venture out to restaurants again (those that remain 😟) ... end result is Kroger can’t/won’t sustain 2020 post-Covid sales levels in 2021. Many customers will have adapted to on-line shopping, and many (not all) will likely continue to shop using this service even after Covid subsides. The company still needs to shed excess costs, and they will not slow down their efforts to achieve those savings.
I don't think it means anything much. Reason is that the Online/Digital customer is buying same products online that they would be buying in the store. So instead of sale being credited to the store it gets credited to the digital. And remember digital sales are less profitable. Only advantage of digital is the order size/amount is slightly higher than on store purchase.
No stores, no jobs.