Thread regarding Adidas layoffs

Digital transformation will bring layoffs?

Adidas will invest more than 1 billion euros in its digital transformation by 2025, including making its supply chain more agile to better deliver online orders quickly. (...) While the sporting goods industry has suffered from store closures during the Covid-19 pandemic, it has managed to sell more online as more people have taken up running, hiking and yoga during lockdowns.

(excerpt from CNBC article)

Will store closures and layoffs result from the digital transformation? Any thoughts?

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Post ID: @OP+19NWxybA

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The board was clear that the digital shift is really about enabling more DTC business... that will definitely drive an impact in wholesale retail partners. I guess the impact on adidas brick and mortar retail is harder to judge... but those stores are definitely expected to contribute profit...

Post ID: @6uky+19NWxybA

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