Apple recently announced “new
bi- directional hearing aids” operable via
MFi
I can’t wait for Bose leadership to convince themselves that it’s no big deal and not a threat.
I guess many in that group will be axed by the young, fresh-faced, innovate CEO (with a consulting background)
“Good luck with your firings, I hope your layoffs go really well”
Apple is continuing to extend -support- for MFi hearing aids - Apple is not supplying MFi hearing aides.
https://hearinghealthmatters.org/blog/2021/apple-mfi-hearing-aids-audiogram-hands-free/
https://www.apple.com/newsroom/2021/05/apple-previews-powerful-software-updates-designed-for-people-with-disabilities/
Apple should be applauded for these continuing rollouts supporting people with disabilities. Quite different and lightyears removed from anything Bose is doing in the market.