Bose was once known for making speakers for people who like to listen to music. Now, Bose is advertising hearing aids. Bose has "retired" from speakers and music, which is an indication continuing decline in the future. As the talent leaves, the incompetent remain. Better jobs are available for those with talent. The rest can manage the final wrap-up and shuttering.
@hnbe+1dlz6AeQ hit the nail on the head!