I wonder if the “digital world” means farming out the orphan business accounts to outside third party VARS groups or to their own inside sales force?
https://www.fiercepharma.com/marketing/pfizer-takes-ax-to-u-s-sales-reps-amid-virtual-push-reuters
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They don't need a sales force when they can get the government to mandate that everyone gets a vaccine and the government pays for it.