Thread regarding Bose layoffs

This time, it’s different

Based on the people they let go, especially in technology leadership, it’s clear that “better sound (products) though research,” still etched in the CC entry hall is all but a distant memory. Drastic times require drastic steps, but without a leadership with vision, the next few years will be turbulent. Let’s hope the company survives!

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Post ID: @OP+1g7mASqy

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Once the portfolio was filled with "me too" products the end was imminent. Dr. Bose knew this and warned about it in one of his Christmas addresses to the company. At the time he directed his message to Marketing. He stresses to focus on the end customers and how they deal with and what frustrates them about the competitive products that were available at the time. He urged to come up with unique answers to customer frustrations and go the other way to differentiate yourself. That's how the Wave radio was born. At the time, many employees were confused about his focus on a high priced clock radio. The landscape at the time was having a huge rack in your living room with a graphic eq and lots of flashing lights. The problem was very few consumers knew how to work it. Amar was about simplicity. It should just sound good when you turn it on. That was vision.

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Post ID: @Ahfo+1g7mASqy

I believe the best companies have a strong visionary leader at the helm. Amar Bose was that person, and when he passed away the vision passed with him.

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Post ID: @1vpm+1g7mASqy

If the technology leadership had been so strong then maybe Bose would not be in this position. The reality is that the whole lack of diverse, and yes, external perspective, talent and leadership within the company has lead to this downfall. You need strong product development, strong tech and strong marketing -- you need people who are not used to doing things one way from 20 years ago. I just saw an announcement about a new senior exec product officer joining and no offense to this person, but they do not look like a tech leader with a vision. I am a former employee who feels sad about what is going on. It's embarassing to call my self an ex-Bose person in the marketplace. I really liked my time at Bose and feel I did great and fulfilling work. I am not sure at all what the plan is going forward but things still seem super odd -- some of the departments are still so top heavy with long time employees at the senior director level. The business should be much simpler, why so many senior people in GA functions? Makes me doubt that this is really a serious restructure.

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Post ID: @dio+1g7mASqy

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