Stream strikes me as a last ditch effort to salvage a product line that fewer and fewer consumers want to be saddled with.
The whole point behind "Cord Cutting" was to break away from a bloated and banal programming package stuffed with hundreds of mediocre channels that few people actually watch.
Ten years ago, DTV, Dish and the CATVs were locked in a war of escalation over who had the most channels, later to become, who had the most in HD. Every week it was we have 500 channels, we have 1000 channels, we have a bazillion channels. Yet, throughout this battle Nielsen Ratings held true with the fact that the average viewer watched 4-5 channels on a regular basis, so why have thousands if most only watched a handful.
Had any company had the sense or the contracts to go A-La-Carte, they could have locked up the audience in a heartbeat. But no, to get the one Discovery Network channel you wanted you had to buy all 20 or 30 of their turkeys. This is where streaming held an advantage - sign up to watch the one series you were interested in, then cancel with a click of an online button until the next cool show caught your interest.
Which leads me to D Stream - the same bloated banal channel lineup the Sat side carries with no differentiation other than a talking remote and a whizz-bang Osprey box. We are in essence telling our customers - you can pay the highest price for TV delivered over an ugly grey vulture of a dish on your roof - OR - for a similar bloated price, you can get the same garbage shoveled into your home over the Internet!
Aren't we so cool?
P.T. Barnum said a su---r is born every minute, so there is hope for us. But come next year when Sunday Ticket goes bye-bye and we lose the 10-12% of customers who actually pay for that followed by the Fed Reserve's predicted recession in early 2023 and I can only believe that our current quarterly loss rate of 424 to 462 thousand customers will dramatically increase.
As testimony to the awareness of this probability, in the last three years the yard I oversee has gone from 4 supervisors, 51 Techs, 3 warehouse personnel, one on-site trainer and 2 admin clerks to now, we have one supe, one temp agency warehouse attendant and 11 Techs - and two of them are slated to quit this month. Everyone else has seen the writing on the wall and left for companies offering more of a long-term career path. I'm old enough and close enough to retire to afford to stick around for the closing act in another 13 months.
Compare us to the traditional POTS Telco industry - we are the landline company in the age of cell phones.