Explain to me how anyone at Hy-Vee thinks this is actually a good sponsorship for the company. RLL racing is not a good organization. The 45 car hasn’t finished in the top 3rd of race results with Harvey. The Indy market isn’t getting a Hy-Vee for awhile if at all. We can’t staff our stores, the GOLD expectation has turned into the PU-E look. We can’t take care of the customers and the employees are frustrated and tired. But we continue to spend money on things that don’t take care of the basics. I again ask WHY ?
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99% of the people that see that logo have absolutely no idea what hyvee is, most probably cannot locate Iowa on a map. I don't get it.
My brother in law is a retired executive for a major trucking company.He conveyed to me that being a sponsor like that is totally a waste of revenue as this was part of his job while he was employed at his company.