I’m an outsider that works with Hy-Vee, always enjoyed them and hate to see this happen.
Things now seem to be getting worse. How bad are the store financials? Are sales down? Foot traffic down? I’m not surprised at the random spending stuff that is a burden(sponsorship, media, restaurants, force outs etc), just curious store wise.
I’ve talked to several managers over the years and they have always pointed things out about what’s working and not working. It seems like 2019-ish I started noticing some change from the old Hy-Vee….Obviously 2020 and 2021 were rocket-ship years, which 2020 they did have a huge restructuring right before the pandemic. Hope things can get right again.