Today, audio company iHeartMedia and insurance company State Farm announced a partnership to launch iHeartLand on Roblox. State Farm will have exclusive naming rights to an arena in iHeart’s virtual world.
The announcement is tied to State Farm’s 100th anniversary this summer. According to iHeart, the new metaverse experience aims to connect fans to new music drops, interactive podcasts and virtual merch for players on Roblox.
(Source: https://www.adweek.com/media/iheartmedia-and-state-farm-enter-the-metaverse/ )
Maybe I’m too old to understand the importance of State Farm entering the metaverse...