Thread regarding State Farm Insurance layoffs

iHeartLand

Today, audio company iHeartMedia and insurance company State Farm announced a partnership to launch iHeartLand on Roblox. State Farm will have exclusive naming rights to an arena in iHeart’s virtual world.
The announcement is tied to State Farm’s 100th anniversary this summer. According to iHeart, the new metaverse experience aims to connect fans to new music drops, interactive podcasts and virtual merch for players on Roblox.

(Source: https://www.adweek.com/media/iheartmedia-and-state-farm-enter-the-metaverse/ )

Maybe I’m too old to understand the importance of State Farm entering the metaverse...

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Post ID: @OP+1h8TNmPs

13 replies (most recent on top)

@Inci Lil gamers love it. That have zero cognitive reasoning skills. Love. The predatory games being played. Enjoy

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Post ID: @2qdv+1h8TNmPs

‘ Maybe I’m too old to understand the importance of State Farm entering the metaverse...’

You said it.

This is marketing to consumers younger than yourself. Probably cheaper than tv commercials

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Post ID: @2jgd+1h8TNmPs

Op-do you have an avatar? Familiar with Nvidia, Roblox, Unity? If no, you are too old to understand.

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Post ID: @1nci+1h8TNmPs

Yes, but the only way to avoid a landline regarding this issue and many others is to simply not get involved. Inevitably you will alienate 50% of your client base whatever side you take. Why do it? It’s insane to even try. WOKE truly = BROKE. Stick to selling insurance.

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Post ID: @1lki+1h8TNmPs

Many in this generation are more open to lgbtq issues and thus the recent PR nightmare with gendercool will impact brand with this group.

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Post ID: @1dle+1h8TNmPs

Grooming kids and stalking them and predicting their behavior. Meta verse and iHeart go Hand in hand. Great mission SF. Not.

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Post ID: @1czv+1h8TNmPs

Hey, now you can virtually pretend to give a F. And before long, by popular demand the company will be rolling out the virtual Select A Gift program.

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Post ID: @ukh+1h8TNmPs

One of these days they'll learn you can only put 10 gallons of C R A P in a 10 gallon bucket. They keep thinking you can. D U M B move again.

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Post ID: @ylr+1h8TNmPs

Yeah but when you want a raise to live in something more than an apartment it’s crickets. Just when you thought SF learned their lesson about kids, they pull another stunt. I got way too many jokes, but this is pathetic.

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Post ID: @geg+1h8TNmPs

This partnership enables us to sell policies for all of your virtual vehicles. So now when you play Grand Theft Auto and your car is stolen or you get into an accident, you can file a virtual claim and get virtual bad claims service from a virtually non-existent claims staff that’s been virtually dwindling over the past few years and is now virtually under water because virtually everyone in leadership is onboard with creating virtual metrics that are virtually impossible to achieve.

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Post ID: @lsv+1h8TNmPs

Yea, now we can sell pretend insurance to pretend clients in a make believe universe, freaking awesome, the brain trust is working overtime again.

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Post ID: @kzt+1h8TNmPs

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