Rumors about upcoming layoffs have started to circulate, but I hope that it will remain rumors only. However, perhaps someone here has some convincing arguments that layoffs indeed are around the corner?
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If you are a current Bose employee and not actively networking and applying for jobs externally you are d-mb. The company is imploding. Financials don’t lie. There is a major recession coming. Layoffs will never stop. SAVE YOURSELF.
The level of miniaturization Bose finally reached in the new buds was needed 3-5 years ago to be competitive. The self-tuning "wow", while technically impressive, is not enough to sway buyers like maybe it would years ago. 5 years ago, Apple, Sony, Jabra, and other buds were way smaller and lighter when released compared to the overgrown/huge Bose buds of that era and until the recent Bose release. Other competitors' features, including ANC, were good enough or better to compete on Bose turf, and have become increasingly better. Eclipsing Bose in many cases. The Bose app continues to get laughable/"passable" reviews and nothing more.
Then there is the continuing downward trend of whole-home, Bluetooth, and more in the face of solid or better price/performance products, ecosystem integration, and apps from others. The future appears to be more "me too" products and trying to gasp forward on the brand and influencers. Overlaid with the last century Bose ego and hubris to do product announcements on the same day (or even week) as Apple, SMH.
Sonos probably took all that market share Bose thought they would get with SoundTouch, and when Bose crapped on the SoundTouch people with eco2 being separate the rest of them probably left for Sonos. It was truly mind boggling how bad of a decesion eco1/eco2 failed. I was under the impression that eco1 was supposed to merge to Eco 2 but that never happened, I’d Be very curious to know what the thought and why that happened
It’s not the industry. Sonos and other competitors are thriving. It’s the poor, too heavy, management that refused to acknowledge the reality of the corporation’s competencies and their own weaknesses and tried to fix their losses by getting rid of the experienced, passionate, knowledgeable (and more expensive) workforce when they themselves were the problem. Unfortunately that problem hasn’t been corrected because bad leadership rarely will recognize the problem is them. What’s left is lots of high paid executive waste and redundancy and very little Vision and passion.
From a higher level at Bose, seeing sub-optimal reviews of our product compared to the AirPods Pro 2. Ours don't work as well with iOS. Layoffs will likely align with the pro sell off and the continued reduction of our consumer business. There's an overall market softening in consumer electronics