After Dr. Bose passed away the essences and values went into the toilet. "Me too" bose is just another audio company now. Yawn.
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"Let's base the future of the company on what's selling today," is not a sound business strategy. Promoting Hess to President is not a sound business strategy.
I think the business saw success with soundlink mini and that triggered the change in strategy
'After Dr. Bose passed away'
Yup. We thought that he left the company in good hands, but not so much.