Here may be a contributing factors and probably the main reasons it still stands. B&N still has contracts with its surrounding schools to deliver text books and/or books for the schools libraries. Both k-12 and colleges. Book club events mainly old people participating at these events and B&N employees host when my EX hosted them she got no extra pay for doing so (claimed). And finally the least contributing factor would be B&N membership sign-ups. When customers checkout the employees at Register ask them if they would like to sign up to become a member. In my opinion this should be least contributing factor but store management likes to push these sign ups hard. They dangle the percentage of sign-ups to checkouts over the employees head like it really really matters. Maybe if B&N paid their employees enough they could scrounge up a little care about it but they don't.
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We'll be closing next year I'm sure. People aren't actually buying this year.
Another manager who was really rotten to all of us has been fired, I love karma.
Even management at B&N ends up screwing each other.
Two of the B&Ns here were in very busy tourist locations and sales kept tanking and now both are gone. That theory is moot.
Oh and another reason I forgot to mention. Your B&N sits in the center of a tourists destination. Maybe in one of the top 10 tourists destinations in America. Forgot to mention this because this is not the majority.