They come from a clothing manufacturer, they sell stretch pants and subscriptions to mirrors, I’m guessing Board member Alexandra Ford English was involved in this hiring decision, so help will be needed!
First, with no automotive experience, they need to understand people don’t buy Ford products for vanity reasons, like they do stretch pants and subscriptions for mirrors.
Second, they need to realize there is no need for a General Manager of Security Services to travel to Brazil and London to study why F-150s are the most stolen vehicles. Those trips were taken just to earn FF airline and hotel points for family vacations. The reason vehicles are stolen is they don’t have door locks that work to keep intruders out.
Third, if you were told people pay for BlueCruise, demand proof. Marketing pays for people to have subscriptions to BlueCruise.
Finally, your former employer’s annual revenue was only $10B, Ford loses half that much annually on Model e. Buckle up, you are in way over your head.
Sincerely,
Peter Stern