Dish Network lost 805,000 satellite TV customers last year vs. 595,000 a year prior. It lost nearly 10% of its satellite TV base last year. Those customer ranks stand at only around 8.6 million.
https://www.nexttv.com/news/cord-cutting-spiked-60-in-2022-for-the-five-remaining-publicly-transparent-operators
Even a DirecTV merger isn't going to be enough to sustain this industry from falling off a cliff. The "culture war" content being produced by Disney, Paramount, Comcast, and Warner is abysmal and customers aren't just leaving satellite, but they're leaving these companies altogether. Meanwhile, the target advertising demo are too busy watching YouTube to even care. It's every man for himself at this point.