Typical process. Hoping for an exit between $50 and $60.
Putting my money on Microsoft buying Criteo.
- There's an historical connection. Two of the founders came from Microsoft.
- Criteo is an Azure customer.
- Microsoft needs to boost its advertising stack to compete with Google on search.
- https://finance.yahoo.com/news/criteo-appoints-rik-van-der-120000982.html: "Rik brings over a decade of experience successfully building and scaling profitable global advertising businesses. Most recently, he was head of Microsoft Advertising from 2010 to 2022 where he was instrumental in the development of Microsoft's fast-growing advertising business, and led the acquisitions and integration of PromoteIQ and Xandr".
Lots of signals here.