Thread regarding Avaya layoffs

Avaya marketing

Hey Avayans
Why does your marketing department use comic sans in their flyer fonts?
I see your Avaya engage ads and sometimes get them confused with promos for my kids favourite soft play venue

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Post ID: @OP+1m98rjbb

14 replies (most recent on top)

At least Genesys didn't fraudulently claim success -- while knowing full well it was a lie --resulting in employees and investors buying stock to show their pride and support. Genesys is as equally bad on all fronts (even hired the well known Avaya ex Nortel BS artists who propel the same BS Spin they did since the Nortel days), EXCEPT violating securities laws like Avaya did.

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Post ID: @7ltq+1m98rjbb

Well Genesys also just laid off a couple hundred people and then used the money to throw a sales kick off immediately after

Equally garbage co. to be fair

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Post ID: @7son+1m98rjbb

Interesting about Genesys using same graphics.

Wonder what the Genesys layoff page discusses?

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Post ID: @6sco+1m98rjbb

Genesys is using the same child chalk-like font to promote their event in June!
Ha.
Yet another sign that its not about Avaya vs Genesys vs Five 9 vs 8x8 vs Cisco.
It's about a inefficient, ineffective, unprofitable tired organizations and a market segment that needs to be blown up and approached in a totally new way.

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Post ID: @6jul+1m98rjbb

How is the registration for Engage tracking?
Has the experience font passionately inspired sign ups?

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Post ID: @3tvz+1m98rjbb

Experience fonts
Powered by the Award-Winning
Experience Platform
Because of the
Experience Economy
Courtesy of our Award Winning Storytellers
But of course!

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Post ID: @2azd+1m98rjbb

Most of us know Avaya has much bigger problems than the type of font used, however
✓ Agree -- it is IAUG, not Avaya who likely chose that silly graphic imagery. Likely deliberate to make it look separate from for-profit Avaya marketing standards. So cut them a little slack there
✓ Timing of the post aligns with an Engage Post about C1. If I were leadership, I'd be more mindful and less defensive. It's obvious a C1 person read it. And they are fighting hard to keep Avaya clients from jumping ship. And then they see silly town and frustrations boiled over
✓ Collectively, this is where Avaya marketing has failed for the last 3-4 years. They appear to have something to prove, as if it's for their own portfolio or upside down land personal brand goals. The tend to not grasp the market that drives Avaya revenue. They tend to "message" to all BUT Avayas core base. And they don't realize that no net-new clients want Avaya. Avaya needs to retain base not try to sell to start-ups who will never have anything to do with Avaya anyway
✓ Previously someone spoke to 'Less is More'. Very true. Avaya really needs to drop their contracts with the content push SEO messages. Keep it Simple. Stop the noise. And stop pushing out messages about frickin awards and implying Avaya is supreme. We all know what the he-l we are. We look like clowns by pretending Chapter 11 isn't real.

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Post ID: @1jke+1m98rjbb

Are the paw patrol going to be at Engage this year? If not, I'm not coming

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Post ID: @1ouj+1m98rjbb

They crossed professional lines with their cartoonish marketing material

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Post ID: @1qvj+1m98rjbb

I agree on the "be careful" advice.
They will come for you. They never take heed to any observations, they just declare everyone else wrong and cross professional lines to justify their behavior.

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Post ID: @1iyq+1m98rjbb

Posts like this are just embarrassing

https://twitter.com/Avaya/status/1644371213228097541

It's like children have taken over the marketing department.

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Post ID: @1mon+1m98rjbb

It's likely IAUG who did the silly marketing for Engage. I'm just happy they don't have superhero capes.
The crew haven't a clue how widespread opinion is about their inability to read the market, our situation or even the room. They constantly blame 2-3 people for any criticism. I gave up trying to coach a few on how to actually "hear" what was going on. They refuse to accept it.
Our gal is "too classy" for such font. Just ask her. She always tells us how we are to view her (not by her actions, but what she dictates). Besides, she now talks to billionaires and is too classy for any of us!

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Post ID: @1txx+1m98rjbb

Please don't give comic sans a bad name. Whatever they are using is a mix of consumer marketing fonts screaming look at me. Social media barbie probably has them as her email signature.

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Post ID: @zes+1m98rjbb

We are not allowed to ask questions about Avaya marketing or they will witch hunt us.
We are just supposed to smile and nod and pretend it's all normal.
Plus, they use their marketing resources to attempt to insulate themselves from critics. Most of us have real jobs where can't spend our time, or Avaya money, on analytic tools where we then decide how to interpret the data to fit our pre determined narrative. And be careful. They go nasty in their critics.

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Post ID: @kbe+1m98rjbb

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