Most of us know Avaya has much bigger problems than the type of font used, however
✓ Agree -- it is IAUG, not Avaya who likely chose that silly graphic imagery. Likely deliberate to make it look separate from for-profit Avaya marketing standards. So cut them a little slack there
✓ Timing of the post aligns with an Engage Post about C1. If I were leadership, I'd be more mindful and less defensive. It's obvious a C1 person read it. And they are fighting hard to keep Avaya clients from jumping ship. And then they see silly town and frustrations boiled over
✓ Collectively, this is where Avaya marketing has failed for the last 3-4 years. They appear to have something to prove, as if it's for their own portfolio or upside down land personal brand goals. The tend to not grasp the market that drives Avaya revenue. They tend to "message" to all BUT Avayas core base. And they don't realize that no net-new clients want Avaya. Avaya needs to retain base not try to sell to start-ups who will never have anything to do with Avaya anyway
✓ Previously someone spoke to 'Less is More'. Very true. Avaya really needs to drop their contracts with the content push SEO messages. Keep it Simple. Stop the noise. And stop pushing out messages about frickin awards and implying Avaya is supreme. We all know what the he-l we are. We look like clowns by pretending Chapter 11 isn't real.