Ricoh really showing its desperation here. Toshiba mfp market share % anyone? Any Fortune 500 CIO out there standardizing on Toshiba laptops? Really fitting nicely with the Ricoh brand: Anything for a buck.
https://m.youtube.com/watch?v=b-KhqIrpU_s
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This will move to extend further than manufacturing. I don’t think there was anything missed in Japanese to English translation.
https://www.bloomberg.com/news/articles/2021-03-04/ricoh-set-to-jump-as-investors-hail-buyback-shift-from-printers#xj4y7vzkg
It's only a manufacturing partnership to cut costs, not the sales/dealer/direct portion
This might be a wooden sandal in the gears…
https://www.japantimes.co.jp/news/2023/07/07/business/toshiba-offer-delay/
Can anyone find a customer out there who bought a Toshiba mfp thinking they got premium top of the line tech for users? Nope? Decision was purely made on cost? Let ‘em eat cake.
What weighs more? A hundred pounds of Toshiba laptops or a hundred pounds of ricoh pantax cameras?
….Said a guy that works for Toshibite
I have actually heard that Toshiba is winning Ricoh accounts all over the place because of pricing. If Toshiba can somehow add Ricoh production to their portfolio as a rebranded item, they may be in really good shape.