https://www.lbbonline.com/news/factset-says-no-to-boring-b2b-advertising
Provides no value to clients or describes any competitive advantage. Can’t believe this was approved by CEO and marketing
1 reply
Agreed and it’s even funnier because 90% of our support team will do exactly this - read off exactly what the client told them and think that’s a response. Our advantage used to be support - now half the job is cleaning up these people’s mess.