Broadcom’s New Go-To-Market Efforts Move Security Offers Via TD Synnex, Arrow Electronics And Carahsoft
Broadcom will focus on the top 52 accounts (32 in the US) only.
https://www.crn.com/news/virtualization/2024/broadcom-s-new-go-to-market-efforts-move-security-offers-via-td-synnex-arrow-electronics-and-carahsoft
Not a problem, just throw that company on the trash heap and wait for the new acquisitions to take there place in the revenue generation.
Lather, rinse, repeat.
Now you know the Hock Tan dance!
You are his toy, grow up.
Other cyber firms have been and are eating Broadcom for lunch.
52 will be cut in half within 12 months
Here's my understanding.
Broadcom is going to focus on the top 52 accounts (32 in the US). What does it mean? Broadcom will no longer have Sales Account Executives, Sales Engineers, Customer Success Managers, Professional Services (Residents) or Technical Account Managers assigned to any account that is not on the "52" list. As a result, Broadcom will laid off folks in these roles. Many have been laid off. Partners will take the lead on all of the remaining accounts which number in the thousands. Feel free to correct if I am wrong. See below.
https://www.globenewswire.com/news-release/2024/08/13/2929266/19933/en/Broadcom-Introduces-Catalyst-Initiative-to-Better-Serve-Symantec-and-Carbon-Black-Cust
Broadcom will continue to provide the product management, marketing, sales operations support, and enablement tools designed to ensure the success and growth for Catalyst partners. In addition, Broadcom will provide advanced, Tier 3 customer support and additional engineering resources to ensure both partners and customers are fully benefiting from their investment in Broadcom’s ESG solutions.
“With the introduction of Catalyst, Broadcom is blazing a new path forward for channel partnerships in the cybersecurity industry,” said Rob Greer, Vice President and General Manager of the Enterprise Security Group at Broadcom. “Catalyst partners have a vested interest in the success and growth of the Symantec and Carbon Black portfolios and are also empowered to customize the go-to-market execution to meet the unique needs of their customers. As an engineering-first company, Broadcom will remain focused on developing the most advanced security solutions to help our customers solve the most complex security challenges.”
Can anyone say what this means for the org ?