Back in 2013 Bob McDonald magically discovered Google and Facebook, and P&G decided to shirt more ads in that direction.
So, Bob decided to eliminate 2000 positions across the board so he can move more ad dollars into digital. In Summer 2013 this actually materialized and I was laid off.
Given my skill set in advertising and an economy that was picking up the steam I was lucky to find job relatively quickly. Most of my colleagues did find jobs very quickly after the layoff.
Cutting on more costs, cutting marketing and advertising? oh..... isn't marketing and advertising the way to get more business? Dont they need to Improve marketing and advertising? i'm a confused guy.....
Cut out some executive positions and reduce the executive compensation packages. Remove unearned bonuses and change a portion of executive salaries to be based on overall company performance. If the Company doesn't perform well then they shouldn't get overpaid.
Also, get rid of the Golden Parachute. If a top executive quits, resigns or is fired because of poor company performance, he or she shouldn't walk away with a fortune.