Thread regarding Under Armour Inc. layoffs

Under Armour is stuck in the past

40ish out of the retail field organization - 25 out of the austin tx connected fitness office - and the pink slips continue today - this company is in trouble because of home grown leadership - a matrixed org structure where no one is really in charge and meeting after meeting with layers of leadership with no clue and no appetite to rock the boat and get real about retail dull the entrepreneurial spirit, yes people who run the stores who are too scared or too inexperienced to create needed change, too late to the game in athleisure, too much money spent on endorsements that the average consumer could care less about, the dilution of the brand with kohls...no style for women, footwear an afterthought to the core UA consumer, no marketing to people who actually buy the product and the list goes on.....the days of big growth are long gone...anyone seeking stability and upward mobility in their career would leave and not wait to be escorted out in the next round of layoffs. Anyone who has lived a day at UA and felt the lack of leadership knows exactly what I'm saying...too bad...it could have been a great american success story but I'm afraid this change it too little too late.

I agree completely, @OyPmXKj-1sun. I see more layoffs in the future simple because it's more than evident that we are completely stuck in place, and nobody is trying to move us forward. We will see no increase in profits unless they cut more operating costs, which always hits the employees first. Hope I am wrong, but I don't think I am...

by
| 2103 views | | 2 replies (last )
Post ID: @OP+OA52Uw3

2 replies (most recent on top)

The company will likely be sold to VF Corp within a year or two. Take a look at the resume of the newly installed COO - the buyout discussions have no doubt already started. Get out while you can the party is over.

by
|
Post ID: @1Tamo+OA52Uw3

Post a reply

: