Mattel is reminding me of Mike Brady in Brady Bunch Movie. Taking the same house design from the 1970’s and constantly adding one tweak to it to pretend is something new.
This is the perfect description of Mattel if I ever saw one. How long did the higher ups think we can rest on Barbie's laurels? Adding a new accessory to the same old doll over and over again is not innovation, it's called phoning it in.
And now suddenly everybody is positively shocked that we are not doing as well as we used to. I wonder why... /rant