More redundancy - this company is going down the pan. IRI are winning big in USA and Nielsen are too expensive for most only the very large companies can afford them. Its all about cost cutting and strategy is very weak - layer upon layer of management - my boss I have had for over 3 years seen him once !!!!!!!!!!!!
Nielsen follows the opposite advice in this article: https://www.linkedin.com/pulse/leadership-challenge-why-70-managers-fail-become-leaders-thomas/?trk=eml-email_feed_ecosystem_digest_01-recommended_articles-7-Unknown&midToken=AQFxHH_Ob0JsRQ&fromEmail=fromEmail&ut=2u6g2DyZJm6Ek1