Can someone explain to me the near singular focus on margins? Because I think it's a losing strategy in the near term. It's completely putting the cart before the horse.
As the number #3 player, we should be focused on growing MARKET SHARE! Grow market share, and I guarantee you the rest of the numbers will take care of themselves in the long run. Bezos has been telling Wall Street this for 20 years, and last I looked they just topped 1 trillion. I highly doubt he loses any sleep over margins.
Look, anything sold at a profit is a profit. Period. I don't care if the margin was only $0.01. Plus, you potentially gain new customers. Repeat customers. Maybe customers stolen from a competitor. And you grow market share.
I think what's happening to the company is the natural outcome of letting Wall Street tell you what to do. Not what you know is the right thing to do.