Our management is lecturing us how the new website is a huge move in the right direction and that we are generating revenue from online sales as we speak, that would otherwise go to the competitors. I found this a little insulting to our intelligence. The truth is that our management thought that the medical market would never shift that much into e-commerce, as markets for other commodities did, and chose willingly not to invest resources in that segment. I agree that setting up a new site was the right move in terms of damage control. Of course, it’s going to generate some revenue, but competitors set up functional websites a long time ago, and afraid we got in too late.
https://www.digitalcommerce360.com/2018/09/26/cardinal-healths-new-site-search-helps-customers-stick-around/