Great piece showing the dark underbelly of the education vertical.
https://static.wixstatic.com/ugd/60a689_17a29c6117724345af1ed98cac2c45e2.pdf
1 reply
https://www.thelayoff.com/t/XyXGDhG
The CEO of QuinnStreet is a friend of ___. _____made it a mandate to switch off of the existing lead aggregator to QuinnStreet. All the senior management in admissions across the brands objected because of how poorly QuinnStreet performed in the past prior to being taken over by DCEH. As expected, QuinnStreet floundered and provided leads that were converting at a third of what the previous lead aggregator did. Not only did DCEH schools take a hit financially now other lead vendors that were competitors to QuinnStreet must now funnel their leads through QuinnStreet to DCEH. This gives QuinnStreet an insider view into their competitors on competitive information on leads (how they were generated, when, device information and etc.).