The irony is SAP spends more on Marketing itself, to keep up its “Goodwill”, the goodwill in the books that come from over paying for all these unintegrated SAAS(s).
Let’s not kid ourselves, real goodwill comes from our history of providing a leading integrated ERP and that was our brand value.
As customers accumulate more and more bad experience , every SAP ad at the airport is no longer a reminder that they invested in a good product, it’s a reminder of how they are con into buying all these SAAS, without realising oops, they don’t flow with business scenarios, they can’t support required reporting, the disintegration means it’s not real time, and how they have to pay a bomb for HANA hardware. Their upgrade? or Downgrade?
For those who don’t believe, ask those customers who have implemented or check what’s escalated for these customers.
The irony is SAP is really protected by its NDA and customers who have too much to lose to spill the truth. But let’s see whether they buy again. Or whether they will call a tender for something else.