Every day, several times a day a dreadful Sam Elliott lookalike touts hyvee as having as having the best beef on one of their many TV ads. It might even be Sam Elliott for all I know, after all, Randy is in bed with many Hollywood types these days, but one thing for certain, hyvee does not have the best quality beef, in either quality or price.
Shop around folks, and you will find that hyvee does not know a thing about beef in either quality or price. Go to nearly any of the truly hometown market's in your area and see for yourself the deception of this advertising.