The latest round of layoffs is understood to have impacted all departments at the SSP across multiple geographies, with the measures interpreted as a means of weathering a challenging economic outlook for the remainder of 2025. They’re not alone. For example, even before it downgraded its 2025 profit forecast last week, WPP’s media arm lowered its estimates for global ad spend by 1.7%, citing clients’ collective concern about U.S. President Donald Trump’s ongoing trade wars.
https://digiday.com/marketing/vista-equity-partners-triplelift-implements-significant-layoffs/