To those questioning Shutterfly's management, it's clear to see they aren't focused in the right areas internally, look at the focal points they support within the business structure.
If you want to increase market share in today's market, your top company priorities cannot include:
Customer Support
Accounting
Fulfillment
Operations
Human Resources
Why? Because all of these are cost centers, not growth levers. I am not saying these areas don't matter. All of these should be optimized. However, there are only two priorities that will deliver top-line growth as noted by Peter Drucker:
Marketing and innovation
Marketing and innovation play a crucial role in building new revenue streams, increasing customer acquisition and building a loyal customer base.
If your organization is not hitting your growth targets be sure to focus on the right priorities, the ones that actually will deliver the result you need.