"Barnes & Noble college bookstores have done a few things over the years to get students to come in and buy, teaming up with Starbucks and selling overpriced merchandise. And they have been cost cutting. Wages at Barnes and Noble stores are low and schools rely on college students for much of the work. But coffee and snacks, high prices, low wages and reduced staffing haven't been enough to make the stores profitable. The company did have a resurgence during the COVID pandemic (2020-2021) but that was short lived."
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