By firing all the creative minds behind the companies under their umbrella, like cracked.com? Great job. Way to stay relevant "in the age of digital." If those words are the best a company whose money comes mainly from written or spoken word, then I'm pretty sure the effort is futile.
As we watch all the once respected media sites they own lose their flavor, and muddle themselves in with the bland, forgettable background, it's apparent they either had an agenda, or they're idiots who are getting rid of the wrong people.