Just like cancer, a small number of dangerous and bad-behaving cells slowly but surely kill off the normal cells. UBS body is not dead yet, but many of the good body parts are killed off because of a few bad behaving cells. UBS is not just a few evil bankers, there were 70,000 guys and girls working there and 99% of them were nothing but innocent and hardworking individuals. Lay off bad people and let the good people bring good reputation to UBS.
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This post blows my mind, what's in your head dude?
You might as well start with firing the entire executive lineup - it's a greedy mob that knows no limits, moral, legal or otherwise.