Project Brady was bogus all along

Around May-June 2021, there was much ado on this forum about something called "Project Brady." A great masterful realignment involving Target. Immediately there were significant doubts from multiple corners, but the proponents kept it up. Meanwhile, the only mention of Project Brady over on r/CVS was just picking up what was said here.

So either Project Brady was real, or it was a hoax by a troll. The good news is something as significant as Project Brady would appear in the relevant annual reports.

CVS's annual report: http://s2.q4cdn.com/447711729/files/doc_financials/2021/ar/CVS2021_Annual-Report.pdf

The only mention of Target is:

as a footnote: "The Company leases pharmacy and clinic space from Target Corporation."
as another footnote: "Pharmacy includes LTC sales and sales in pharmacies within Target Corporation (“Target”) and other retail stores."

There were no mentions of the word "realignment," nor for "Brady."

Target's annual report:
https://investors.target.com/static-files/836c7937-1e68-4445-aa98-9a19448f4334

The only mentions of CVS are that Target is subleasing space to CVS, and also as a risk: "For example, we have a limited ability to end our relationship with CVS, which leases space to operate their clinics and pharmacies within our stores. If our guests have negative experiences with or unfavorably view CVS or other companies with whom we have relationships, it could cause them to reduce or stop their business with us."

If there was a great realignment or a new Target channel, there must be some mention of it somewhere in these annual reports. A significant change in the relationship between two Fortune 50 retailers, both of whom are publicly traded, would absolutely merit some mention somewhere.

There was no great realignment, with Target or otherwise. Project Brady is a confirmed hoax now.

The person responsible for this hoax is likely going to resort to his or her old tactics. The person responsible will try flooding this post with comments about how it doesn't have to be in the annual report for it to be true. Let me be absolutely clear: There would be hard evidence of a "Target channel" or a significant operational realignment involving not one, but two publicly traded companies. There isn't any hard evidence. QED, Project Brady is a hoax.

Its done. Its over. The hoax is finally put to rest.

Vote manipulation will be reported to the admin for IP bans.

Comment! It's anonymous!

18 replies (most recent on top)

It's been a month. A lot has been written by the Project Brady troll, but none of it refutes the fact that there is no mention of Project Brady in any annual report.

So the Project Brady troll changed tactics. He claimed I must be confused about which reorg I was talking about. He tried to get me to deny a totally different, mild reorg.

There is no confusion. Project Brady was described as a huge reorganization. If it was that huge, and impacting CVS and Target, it would have been mentioned in an annual report. The fact that some more limited reorg happened doesn't prove that the Project Brady reorg happened as it was described.

The Project Brady troll knew he couldn't dispute the complete silence from the annual report. The Project Brady troll dishonestly claimed I was confused, because that was his last, hail Mary chance to keep the lie going.

Project Brady 100% debunked.

I think OP is confused here. Project Brady was to have CVS Pharmacy locations inside of Target realigned to report into the same leadership structure as every other store in the chain. Prior to, CVS locations in Target had there own set of CVS leaders. Instead of reporting to Bobby who oversaw all Target locations in their area, they now report to Anna who has both regular core CVS locations and now CVS locations inside of Target, as an example.

Leadership realignments happen every single year, and in some areas more frequently. Just walk into your local CVS inside of Target and ask any employee if any of the stores in their district are traditional CVS stand-alone stores.

I am a CVS employee, and I know for sure that reorg last year didn't happen

Get ready for the split in 2023.

CVS Employees
So quick questions?
Did your......
Region Number,
District Number,
District Leader,
Change in July of 2021?
If the answer is no. Than Brady was a Con job...... If your answer is yes to those questions.... Well I'll let you figure that one out.

https://www.thelayoff.com/post/@OP+1hBj4bkF

I’m a district leader. Project Brady did in fact happen. I had 16 stores before, all CVS Core. I lost 8 Core stores, gained 4 new Core stores and 4 new Target stores. This integration of Target stores within our districts was Project Brady. The Target supervisors also became district leaders.

You are misinformed.

I am confusion. Also if you browse around parts of the corporate website on RxNet you can find reference to Project Brody (and Patriot, and a bunch of others).

The ignorance is astounding. The target pharmacies have been integrated into CVS districts. That happened almost a year to the date ago. There is talk of restructuring the field managers at district level to alleviate workload for DLs. That announcement is IMMINENT. There has been a wecare relaunch, creation of DSSMs as a pilot, phase 2 of DSSM pilot is ongoing now (major success) as well as a DSPL which is the pharmacy version of a DSSM. The DSPL pilot is also in phase 2. I think you’re very confused on what’s going on. But what you are eluding to in your original post already happened, and the district restructure is happening.

Quit pretending you are multiple people.

For anyone that still has doubts, consider this situation: Person A says "it will snow on July 9." Persons B through Z say "that's hard to believe." Time passes and now it is July 10. The National Weather Service records confirm July 9 was just a typical summer day -- with no snow.

That is where we are now -- except person A still insists it snowed on July 9.

Calling me a troll for posting facts, with evidence, is projection.

Seems like OP is trolling, or not aware of what was meant of the realignment? If it’s trolling, it’s working cause I am completely triggered.

Unless the op is confused about the talk of this years supposed realignment…. that actually didn’t happen/has been pushed back??

I made clear what I know isn't real: The Project Brady realignment of 2021.

I explicitly acknowledge that CVSes are in Target stores. In fact there is pretty much a whole paragraph about it. That you conveniently overlook that is just more proof of trolling.

Listen bud, your trolling is pathetic. Get out and enjoy the summer day.

What part do you think is not real? That CVS pharmacies are not in targets? Or that they aren’t integrated with the districts with stand alone CVS’s. Either way I think you are mistaken. This is something that is well known. A realignment did happen to integrate target CVS’s into the main districts.

Again, if it was real something would be in either CVS's annual report, Target's annual report, or both.

There is no proof.

There is a reason why last year's threads were downvoted and locked.

Give it up. It is over. Go make up a fake story about something else.

Tell me you don’t know what’s going on without telling me you don’t know what’s going on….

It was 100% real and happened last year. It was the CVS inside target being integrated into regular CVS districts, and included CVS district realignment. You have no idea what you’re talking about.

Hah the butthurt is happening already with the downvotes.

It is fine to post rumors, but this Project Brady stuff was 100% fake. That has been conclusively proven. This really isn't the metaphorical hill to die on you id--ts.

Blah blah

Thread regarding CVS layoffs

Project Brady was bogus all along

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