What is this about?
https://www.bizjournals.com/austin/news/2019/08/29/whole-foods-testing-new-kind-of-store-mysterious.html
"Bruno said the developer has been otherwise tight-lipped about the details of the new store, but the shopping center's developers said that it will be one of two locations for the new Whole Foods concept that the company plans to launch. The other will likely be somewhere on the West Coast."