IBM could have "owned" everything regarding Cloud or anything else for that matter...
But (over 10 years) they chose to chase $25 earnings per share with declining revenue.
They chose to buy back stock with declining revenue.
They chose to increase dividends with declining revenue.
They chose to cut costs to shore up earnings.
They laid off competent people and promoted the incompetent (like Rometty) because they did not buck management.
They had a senior executive arrested for for securities fraud and conspiracy.
They dumped profitable businesses because they didn't make ENOUGH profit.
They cut corners in outsourcing deals and lost big accounts.
They see no value in small customers and have cut service to large ones as well.
You don't go from $104B in earnings in 2011 to $80B in earnings because you're good.
You go there because you're bad.
You go there because businesses do business with you because they have to, not because they want to. You go there because you foster a culture of fear within the company and not brotherhood.
You got there because you lost all the values you started with; respect for the individual, pursuit of excellence and providing superior service.
Bye-bye IBM. It's been not so nice lately knowing you.