what a dilemma. fido does not accept payment for order flow like the others who have gone to zero. at least at zero they can still make a small amount on the PFOF.
fido price improvement is real and superior to the rest, but the public doesn't get it. all they care about is free.
Fido took a shot at the competition with the increase in core MM interest, which was a huge plus for the customer, while the others still pay peanuts. but all the short-sighted public cares about is free trades.
Fido service (even schwab / TD / ET) is solid. with the new kid Robinhood you can't even speak to anyone. tough to maintain the same service level while charging zero.
better staff up the outgoing ACAT department, it's about to get very busy.