A vast majority of IBM customer-facing employees are for the most part cloud illiterate or best case, semi- literate. Many can spout the top 10 buzz words but have little in- depth idea of what is the cloud offering or business. IBM spent the last year educating the sales force on cloud but it was mostly money wasted. No one really cares about cloud. IBM is not very competitive in cloud as customer perception does not view IBM as a major Cloud player and, anyway, most customers have already chosen AWS, Azure, or Google as their primary cloud provider. IBM must convince the market that it is relevant which is a tall order given the general sales employee apathy towards cloud. There is no real buzz or excitement around cloud at IBM.
Originally posted by @cka+15ozAEaL.