We’ve seen how the VP structure plays out, but does that mean categories are completely gone or will they be executed by the lower bands? Will teams only break out as performance and style? As a sports brand, this men’s/women’s/kids structure tells me nothing about what we stand for as a company.
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JD is only here to execute the plan given to him by the board/CLT. He’s not implementing his own strategy.
The categories will still exist, just without layer upon layer upon layer of senior leadership across a half dozen functions. Expect the FPD/FDD/Sr Dir level to be the highest level within any given category, rather than VPs/CFL/GMs.
Also expect the number of functions that have influence to halved.
These categories are simpler than the previous ones. From marketing POV, they are focused and yet broad enough. Offerings on the other can and will be vast and will need the support from the people doing the actual work. The organization was unnecessarily top-heavy with a lot of money wasted now it does not have to be. I am not saying this to sound cynical at all as I am truly wishing everyone well. What I am saying is that we needed less red tape and more accountability. No one should be able to get away with not adding value. What this should tell you about the organization is that Nike finally focusing on simplicity and diversification. Internal culture is changing because JD will be ruthless in his approach unlike MP who was just a sneaker head.