With covid surging again world wide and winter travel season in danger, will Hertz have to keep shrinking to survive? The $1.7 billion loan is helpful but again it's borrowed money. How much more can you borrow to survive through another wave of demand drop?
1 reply
Hertz won't survive as global.
It will shrink, will be franchised in Europe and will be a medium size player.
Avis and Sixt will be the next references.
Hertz will eat the crumbs on the table.